I led branding and UI design for Dear Visitor, an augmented reality experience that worked to bring Chanel Miller's words to Stanford in defiance and solidarity with sexual assault survivors.
Somehow, my face was featured on the SF Chronicle. This provides a good background of the project as well.
Background
On January 18th, 2015, Chanel Miller, previously known as Emily Doe, was at a fraternity party at Kappa Alpha (KA) when she met Brock Turner. When two students passed by, they found Brock Turner brutally sexually assaulting Miller behind dumpsters while she was unconscious.
After the assault, Chanel Miller's victim impact statement resonated with survivors around the world. It sparked outrage regarding Brock Turner's lenient six month prison sentence, of which he served just three months.
Stanford agreed to build a contemplative garden at the site of the assault. The administration promised Miller a plaque at the garden where words from her victim impact statement would be immortalized.
Stanford rejected the quotes Miller proposed and offered some alternatives, including "I'm okay, everything is okay," leading to controversy on campus.
As of spring 2019, the administration no longer plans to install a plaque at the site.
Role: Brand Designer and UI Designer
Project Overview
We created an AR experience that puts Chanel Miller’s words on a plaque in the garden, centering her voice in the space as was originally intended.
We have captured and incorporated perspectives from students into the experience, giving the site a form of collective memory around this issue on campus.
I specifically worked on the "look and feel" of the app. I went through 40+ font choices, several iterations of what colors and illustrations we would use, and how we could provide an organic feeling (a creative direction constraint we were given) while at the same time appearing serious enough for the nature of the topic.
The Dear Visitor app concept was created to honor Chanel Miller (Emily Doe) as well as other sexual assault survivors on campus. The first iteration of design seemed too kitschy and cliche at times, almost inappropriate for the context.

I've personally been touched by harassment and assault in my own life, so immediately I felt the pressure to do justice towards this project. In my own process, my goals were to focus on context-appropriateness rather than immediate design flair and beauty, as the most important part of this was the experience of being in the garden and learning about what had happened there.
In my own first take on branding + designing a landing page for the app, I still held onto facets of the old design (flowers, femininity, etc.). My focus here was still on creating a beautiful page in the way that I preferred, and it wasn't rooted in context or potential users.
In my second pass (which was much closer to the final), I illustrated a butterfly and changed the color scheme to a neutral + red. I wanted to give the illustration a bit more of a gritty feel to aid in the serious nature of the content. However, the butterfly had little relevance to Chanel Miller or the nature of the topic.
Screenshots of a few of the font tests I did. I ended up testing over 40 font choices to satisfy both "organic,
hand-written" directions and legibility/accessibility.

The icons I illustrated for the app. Like the other parts I designed, I tried to balance both a hand-written direction and legibility.